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App Store Screenshots

The Screenshot Editor turns a plain screenshot of your app into a set of polished, marketing-ready App Store images — device frame, background, brand accent, and headline copy included. Upload (or capture) a screen, add a headline, pick a brand color, and Newly generates four professionally-styled layouts for every screen. You can download them or publish them straight to App Store Connect.
Everything stays inside your project. Screenshots, copy, and brand color are scoped to the project, and your source pixels aren’t stored permanently.

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Opening the editor

The Screenshot Editor lives in the right-hand tool strip of your project, in the distribution group next to Deploy. Click the Screenshots (camera) icon to open the panel.
You need edit access to the project to upload, generate, and publish. If you don’t see the Screenshots icon, the feature may not be enabled for your account yet — reach out on Discord.
The panel walks you through four steps, top to bottom.

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Walkthrough

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01 — Configure target

Pick the device you’re creating screenshots for. Newly sets the exact pixel dimensions the store expects for that device — there’s nothing else to size manually.
Start with iPhone 6.9″ (1320×2868). It’s the size App Store Connect requires for the primary iPhone screenshot set, and it’s the one that can be published directly from Newly (see Publishing).
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02 — Add your screenshots

Get your app screens into the editor two ways:
  • Upload — click Upload or drag a file onto the drop zone. PNG or JPG only, up to 10 MB each.
  • Capture from preview — when you’re previewing on an iOS or Android simulator, click Capture from preview to grab the current screen with no round-trip. (Not available on web or physical-device preview.)
Add up to 6 screens per run. Click any screen’s row to edit its marketing copy:
  • Headline — the big line, e.g. “Track every workout”
  • Subhead — the supporting line beneath it
Keep headlines to a few punchy words. They’re rendered large over the background, so short copy reads best on a phone-sized listing thumbnail.
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03 — Choose a brand color

The brand color drives the AI-generated background and accent. Choose Auto to let Newly pull a palette from your screenshot, pick one of the presets (Sienna, Purple, Blue, Green, Red, Amber, Pink, Ink), or paste a custom hex value to match your brand exactly.
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04 — Generate, preview & download

Click Generate variants. Newly generates four layouts for every screen you added:Generation runs in the background (typically a couple of minutes) and previews stream in as each image finishes. When it’s done you can Download any single image or Download all as a ZIP.
All four layouts are always generated for each screen — you pick your favorites afterward rather than choosing a template up front.

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Publishing to App Store Connect

If you’ve connected your Apple account in Deploy, you can skip the manual upload entirely. Click Publish to App Store, select the images you want in the gallery, and Newly uploads them to your app’s screenshot set in App Store Connect.
Direct publishing currently supports the iPhone 6.9″ (1320×2868) set only, up to 10 screenshots. Generate on that device to publish directly; for other sizes, download the images and upload them in App Store Connect manually.
If Apple isn’t connected yet, the button reads Connect Apple to Publish — set up your App Store Connect API key in Deploy settings first.

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Credits & limits

  • 1 prompt per image. A run costs screens × 4 prompts — e.g. 2 screens = 8 prompts. You’re told up front if you don’t have enough.
  • Up to 6 screens per generation run; each run produces all 4 layouts.
  • Uploads: PNG or JPG, max 10 MB per file.
  • Download links expire after 24 hours — save anything you want to keep.
  • A Stale badge appears if you change settings after generating. Hit Generate variants again to refresh.

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Tips for great screenshots

Generate against the real content your users will see — a populated list, a finished chart, a completed profile. Newly frames and styles the screen exactly as provided; it doesn’t redraw your UI.
App Store listings show the first two screenshots in search results. Put your strongest screen and clearest headline first.
Pick one hex value and reuse it across every screen so the whole set feels like one campaign rather than four unrelated images.
Every screen gets Classic, Editorial, Magazine, and Floating so you can compare framings side by side and keep the ones that fit your app — no need to guess a template before you generate.

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Next steps

App Deployment

Build and submit your app to the App Store and Play Store

App Store Connect Setup

Connect your Apple account so you can publish directly